Stories make people pay attention – they can’t help it. We’ll watch films for hours, lose whole afternoons to a good book, or go without sleep to see just one more episode…
So, if you want people to pay attention to the research you are doing, why not steal some of the techniques and ideas from the world’s oldest form of communication?
In this workshop, we’ll explore how imagery, empathy, and curiosity become your tools to create a crucial “way in” for your audience. All too often, audiences are left on the outside, unable to see the value, or potential of your research, no longer!
This workshop will enable you to help them understand, access, and resonate with, your work.
We’ll mix deep theory with practical ideas. You’ll learn tips, but also how and why they work, there are no generic storytelling formulas here. It’s just real tools for researchers who want their work to land with the people who need to hear it.
Delivered by Duncan Yellowlees.